7/10/2015 Version 12.2 About the Author Bryan Norman is a professional copywriter with a background in both technical and long form writing, account management, and marketing. SAFE! By Bryan Norman 7/10/2015 Version 12.2 2015 WRX and WRX Earn IIHS TOP SAFETY PICK Ratings Every year, the nonprofit organization Insurance Institute for Highway Safety (IIHS) conducts testing and evaluates vehicle safety based on crashworthiness and crash avoidance and mitigation. From that data, it then creates a list of its TOP SAFETY PICKs. That’s where you’ll find the all-new 2015 Subaru WRX and WRX STI. This is the first time IIHS has rated the WRX and WRX STI as a separate model from the Impreza, and both returned good ratings in each of the IIHS’ rigorous tests. They were in good company; all seven Subaru models currently earn IIHS TOP SAFETY PICK or TOP SAFETY PICK+ ratings. In addition to the 2015 WRX, WRX STI, and BRZ collecting TOP SAFETY PICK awards, the 2015 Subaru Impreza, XV Crosstrek, Forester, Legacy, and Outback all once again earned TOP SAFETY PICK+ designations when equipped with Subaru available EyeSight Driver Assist Technology.1 For those scoring at home, that means that Subaru is the only manufacturer to have IIHS TOP SAFETY PICKdesignations for all models for six years running. Getting to the Top Consistently achieving top safety ratings from an industry-leading independent scientific organization like the IIHS doesn’t just happen, shall we say, by accident. Each vehicle submitted for rating undergoes a battery of extremely challenging tests, each simulating a real-world situation that a driver could potentially encounter on the road. Each test measures an entirely different part of the car’s crashworthiness, from the risk of rollover damage to the potential for injury to a child in a back-seat side-impact collision.2 To qualify for a 2015 TOP SAFETY PICK, a vehicle must have good ratings in the moderate overlap front, side, roof strength, and head restraint tests, and a good or acceptable rating in the small overlap test.* And to earn a 2015 TOP SAFETY PICK+, a vehicle must not only meet those same criteria, but also earn a basic or higher rating for front crash prevention. Once again, Subaru is the only manufacturer to have IIHS Top Safety Pick designations for all models, for six years in a row. How Did Subaru Accomplish Such a Feat? One key way to make a vehicle safer is to make it even more structurally sound. For example, the 2015 WRX is made with significantly greater amounts of high-tensile steel than ever before, producing both superior handling and increased safety benefits. In addition to the use of stronger materials, Subaru developed a new, stiffer suspension set up on the new generation WRX and WRX STI and combined it with the ring-shaped reinforcement frame design used on all their vehicles. This advanced breakthrough in safety innovation positions the body-side frames, floor crossmember, and each pillar, including the center pillar, in a ring-like layout, all connected to form a protective shell. Integrated with the new suspension, this robust architecture translates to an even more thrilling ride – in addition to keeping you safe on the road. EyeSight is Looking Out for You The available EyeSight technology is another key differentiator for Subaru. Take the Impreza for example. It was recently modified to improve small overlap protection beginning with 2014 models, and already had good ratings for crashworthiness from the IIHS, including in the challenging small overlap front crash test, and was a TOP SAFETY PICK award winner last year. But with the addition of the available EyeSight technology, the 2015 Impreza vaulted to TOP SAFETY PICK+ status for 2015. And with good reason; in IIHS track tests of an Impreza equipped with the EyeSight technology, the system avoided collisions at both 12 and 25 mph, earning a superior rating. The system also includes a warning feature to try to prompt the driver to respond before the automatic braking is initiated. This incredible new technology is now set to debut in the 2016 WRX, making it even more advanced than ever before. Committed to Keeping You Safe Not every accident can be avoided. Along with the highest safety ratings possible from IIHS, today’s Subaru vehicles offer breakthroughs to help make an accident less severe, less damaging, or even less likely. Our engineers are devoted to inventing and continually improving the systems that help save lives. It’s all part of an uncompromising commitment to occupant safety you can believe in. 1 EyeSight is a Driver Assist Technology which may not operate optimally under all driving conditions. The driver is always responsible for safe and attentive driving. System effectiveness depends on many factors such as vehicle maintenance, weather and road conditions. The Pre-Collision Braking System is designed to provide automatic braking that either prevents a collision or reduces the severity of a frontal impact. The Pre-Collision Throttle Management System is designed to reduce acceleration and minimize the severity of certain frontal impact. Adaptive Cruise Control and Brake Light Recognition are designed to assist the driver and are not substitutes for safe and attentive driving. The Lane Departure and Sway Warning operates only when the lane markings are visible and its effectiveness depends on many factors. See Owner’s Manual for complete details on system operations and limitations. Please remember to turn off EyeSight when going through a car wash. 2 Always wear seatbelts. Children should be properly restrained in the back seat.