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Subaru Product Preview: 2011 Impreza WRX and WRX STI

SUBARU INTRODUCES 2011 IMPREZA WRX MODELS WITH NEW WIDE-BODY DESIGNS AND ENHANCED HANDLING PERFORMANCE

 

  • New WRX 4-Door and 5-Door Models Adopt STI Wide-Body Design
  • Wider Track and Tires Enhance Grip

New York, April 1, 2010 – Subaru of America today introduced the new 2011 Impreza WRX models, which for the first time share the wide-body design with the brand's iconic WRX STI® performance flagship model, including the new-for-2011 wide-body 4-door sedan.

 

The wider body designs give the 2011 WRX an aggressive road presence and also allow wider track dimensions. An approximately 1.5 inch increase in front and rear track, firmer rear subframe bushings and wider 17-inch wheels and tires deliver improved grip in the 2011 WRX.

 

"The new wide-body designs for the 2011 WRX give this performance icon a new level of street presence," said Tom Doll, executive vice president and COO of Subaru of America, Inc. "This is one more step on the continuous evolution of the WRX to give driving enthusiasts an even more compelling all-wheel drive performance package."

 

The 2011 Impreza WRX models arrive in Subaru dealerships this summer. Both are powered by a 265-hp turbocharged/intercooled 2.5-liter Boxer engine teamed with a 5-speed manual transmission. The highly responsive engine produces 244 lb.-ft. of peak torque at 4,000 rpm. The WRX has been the focus of continuous improvement since its introduction. Most recently, the 2009 model received the 265-horsepower engine and a significant chassis tuning upgrade. For 2010, the new Limited trim lines expanded the WRX model's appeal to a broader range of driving enthusiasts.

 

New Designs for 2011  

 

The WRX will now share the WRX STI wide body design, including the newly developed 4-door version, for 2011. This change underscores the high-performance character of these models versus the standard Impreza model line. Significantly, curb weight for the 2011 WRX models increases by just 34 pounds over the "original body" 2010 models, preserving their powerful acceleration performance.

 

The WRX 4-door design is based on a "wide and low" concept that gives the car an aggressive road presence. Like the wide-body design already used for the 5-door WRX STI, the new 4-door features widened front and rear track dimensions and wider, more projecting front fenders and rear quarter panels. The design maintains a consistent flow from front to rear bumper, creating a distinctive identity and a sense of stability.

 

In front, the 2011 WRX models feature sharpened bumper corners and wider, blacked-out fog lamp nacelles to accentuate the "wide and low" profile. A jutting lip spoiler with three-dimensional detailing emphasizes the cars' sporty intent. The newly designed front grille with black base and blacked out Subaru wing highlights the headlights' shape to give the entire front end a more powerful appearance, accentuated by larger grille and bumper intake openings.

 

For the 2011 WRX 4-door model, newly designed wider fenders are stretched out on the side more than the tail lamps, and this accentuates a look of stability. The new design details contribute to an improved drag coefficient.

 

Wider Track Enhances Handling

 

Giving the 2011 WRX the same widened body designs as the WRX STI allowed Subaru to also widen track dimensions and install wider wheels and tires than on the 2010 model. These changes, along with firmer rear subframe bushings, help to reduce body roll and improve cornering stability.

 

In the 2011 WRX models, front track measures 60.2 in. vs. 58.9 in. for the 2010 WRX; rear track is now 60.6 in. vs. 59.1 in. for the 2010 model. The standard wheels are now 17 x 8 in. vs. 17 x 7-in. in the 2010 model, and tire size is now 235/45R17 vs. 225/45R17. 

 

Symmetrical All-Wheel Drive and Vehicle Dynamics Control

 

Standard Symmetrical All-Wheel Drive, which forms the common core technology on all Subaru models, gives the Impreza WRX a significant handling-performance advantage over front-wheel drive competitors. Symmetrical All-Wheel Drive is a complete system comprised of the Boxer engine and the full-time power distribution system (which varies by Subaru model and transmission). The aluminum Boxer engine and simple, symmetrical drivetrain layout help to lower the car's center of gravity, which in turn contributes to its sporty handling characteristics. 

 

The 2011 Impreza WRX uses the Continuous AWD version of Symmetrical All-Wheel Drive. A viscous coupling locking center differential nominally distributes torque 50:50. Should slippage occur, this system transfers more power to the wheels with the best traction. The Vehicle Dynamics Control (VDC) stability and traction control system is standard. Incline Start Assist, featured on all Impreza models equipped with a manual transmission, can momentarily prevent the vehicle from rolling backward when being driven away from a stop on an incline.

 

It is important to note that, in Subaru vehicles, traction control plays a second line of defense against wheel slip after AWD torque distribution. In contrast, some All-Wheel Drive systems on the market lack the performance advantage of a locking center differential and rely solely on traction control to redistribute torque away from slipping wheels.

 

Sporty, Spacious and Versatile Interior

 

In the WRX models, exclusive carbon black checkered upholstery accented by red stitching sets the tone for the sporty interior. All WRX models are equipped with standard aluminum-alloy pedal covers and driver's footrest. Performance-design front seats integrate the backrest and head restraint into a single structure. As a sporty accent, the instrument panel electroluminescent gauges use indicator needles that sweep the gauge faces upon engine startup.

 

The compact layout of the double-wishbone rear suspension helps to minimize intrusion into the cargo area, providing a wide and deep luggage compartment. In the 5-door, the wide and flat load floor can accommodate two Tour-size golf bags with the rear seat backs in the upright position. In the 4-door, which is 6.5-inches longer than the 5-door, the trunk can accommodate three Tour-size golf bags. A 60/40-split folding rear seat further boosts cargo capacity and convenience, and the 4-door also features a rear seat fold-down center armrest.

 

Proven Subaru Safety Technology

 

The Impreza models are built around the Ring-Shaped Reinforcement Frame body structure with front and rear crumple zones, proven in Subaru models for over a decade to provide outstanding crash protection. All Impreza models feature a 4-wheel disc Anti-lock Brake System (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist. The WRX has larger front brakes than other Impreza models. Brake Assist analyzes the force and stroke on the brake pedal and increases hydraulic boost to provide enhanced emergency braking, also activating the ABS system early if needed.

 

All seats provide 3-point seatbelts (height-adjustable for outboard positions), and the front seatbelts have electrically triggered pre-tensioners and force limiters. Side-curtain airbags are standard on all Subaru models. The Subaru Advanced Frontal Airbag System (SRS) features front seat side impact airbags and a driver's side front airbag that deploys according to the driver's proximity to the steering wheel. In the passenger side front seat, a sensor module detects weight – first determining if the seat is occupied, and if so by a child or adult – to control airbag deployment. As part of the system, the dashboard features an "Airbag" indicator light.

 

About Subaru of America, Inc.

 

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

 


 

See more images of the 2011 WRX and WRX STI here.

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