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Bits & Pieces


Impreza Design Concept at L.A. Auto Show


At the end of November 2010, Subaru kicked off its new design strategy with its Impreza Design Concept at the Los Angeles Auto Show. Here’s how Subaru explained the idea behind the car: “Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively ‘four-door coupe’ style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru’s Symmetrical All-Wheel Drive provides. The designers blended two ideas – ‘dynamic flow and confident stance’ – to showcase Subaru’s engineering core values of dynamic performance, safety, driving enjoyment, and quality.”


Read the Subaru of America, Inc. press release at Click News, then find the releases for November 2010.


Find video of the Design Concept on YouTube. Search “Subaru Impreza Concept: Los Angeles Auto Show 2010” (


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