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Bits & Pieces


Relive Your First Car Memories!



First cars are loved by everyone. No matter how bad, borrowed, or beat up, it was a new chapter in life – a ticket to freedom, a first step. Because the emotion of a first car is so universally shared, Subaru is putting first-car stories at the heart of its campaign to introduce the all-new 2012 Subaru Impreza.


At, Subaru is inviting owners to relive their first car memories – the funny details, crazy adventures, and what made those cars so special – by telling their stories. Then we’ll bring them to life through animation, and users can share them online with friends.


Share Your First Car Story.

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